Community-based ecotourism in the quilombola community Furnas da Boa Sorte, Corguinho / MS, advances with communication and marketing course and the installation of tourist signs
Another meeting marked the process of implementation of the Community-Based Ecotourism in the Quilombola Community Furnas da Boa Sorte, in Corguinho / MS.
Rich in stunning scenery and biodiversity Lush, the place of pristine features, contagious and delights the visitor, and there is no shortage of inspiration for Ecotourism. Everything goes back to nature and interacts with it. The community is located in a transition area between Cerrado and Wetland, whose singular relief, with hills and slopes provided by the Maracaju Plateau, says farewell to the highest altitudes and gradually surrenders to the Pantanal floodplain. In addition to nature, visitors have the opportunity to immerse themselves in the history and culture of the Quilombola Furnas da Boa Sorte community.
This time, the Community Based Ecotourism - EcoTBC module in the Community brought the theme Communication and Marketing in Community-Based Ecotourism. The module was taught
by the team of Mamede Institute for Environmental Research and Ecotourism, WWF-Brazil and also had the special participation of the Mato Grosso do Sul Tourism Foundation - FUNDTUR. Simone Mamede, coordinator of the Community Based Ecotourism training course at the Sustainable Municipalities Project, stated that & #8220; The Community Based Ecotourism work of the Quilombola Community Furnas da Boa Sorte has been organized to many minds and hands, involving the protagonism of the community, the support of professionals from the area of tourism, the environment and sustainability. The unity of all has provided advances in building a more sustainable territory for current and future generations. Among the guiding actions are: responsible tourism, intergenerational dialogue, respect and appreciation of quilombola culture, as well as respect for nature. May we continue to sow sustainability with present and future generations & #8221 ;. To date, three modules have been held with the following themes: EcoTBC: Planning and Sustainability; EcoTBC products, services and roadmaps and the last one held on July 12-14, under the theme Communication and Marketing. In addition to content related to production, communication and dissemination strategies, the course covered nature and sustainability photography. From the report of Maristela Benites, minister of the Community-Based Ecotourism course & #8211; Mamede Institute for Environmental Research and Ecotourism, & #8220; The experience of building EcoTBC in the Quilombola Community Furnas da Boa has been very special. Each step of this process is a conquest, full of challenges, especially because it is something new, but at the same time with many victories and discoveries. The success of the last module was not only due to the quality and content required for the implementation of this tourism modality, but also for the definitive inauguration of a differential tourist destination, rich in culture and biodiversity. The installed cards have several meanings from this perspective, but the main message conveyed is: 1 1T38220; Tourist, it may arrive that we are waiting for you! So let's build in favor of sustainable territories & #8221 ;.
In this module with funding from the European Union (“European union”), Signposts were installed in some EcoTBC host households and at some points on the road. Families who have been participating since the beginning of the project received signposts of the services they offer to tourist, such as: camping, home accommodation (bed and breakfast) and meal. The course was special and symbolic as it definitely marked the materialization of EcoTBC in quilombola community, through the installation of the plates, which were kindly sponsored by the European Union with the support of WWF-Brazil. For Mr. Deoclides, member of the community, & #8220; Ecotourism course and the installation of community-based Ecotourism signs is a way of spreading the community, it is a way of saying that the quilombo community of Boa Sorte exists & #8221 ;.
Residents of the quilombola community, university students, public managers, tourism experts, advertisers and tourism micro-entrepreneurs participated in the course. Elizandra Dutra, a turismologist and student of the Community-based Ecotourism training course in quilombola community, told us that & #8220; The dynamics and methodology used in the Community-Based Ecotourism course held in the Quilombola Furnas da Boa Sorte community enabled a better understanding of the contents covered, allowing everyone to experience in practice with the community all theoretical knowledge, further strengthening learning & #8221 ;.
The teachers, Rodrigo Motta talked about social media marketing, Don Eaton about sustainable municipalities, Simone Mamede about community-based ecotourism, Geancarlo Merighi about Caminhos dos Ipês Tourist Route, Alexandre on audiovisual production, Bolivar Porto on nature photography and Maristela Benites about sustainability. The contents integrated harmoniously. With so much inspiration from local socio-biodiversity, there was no shortage of raw materials for each speaker.
At the end of the course, the community provided us with earth products, such as banana, papaya and manioc, and culinary products made by them: garapa, rapadura, molasses, cakes and sweets. Products can be purchased from the community.
The Quilombola Community Furnas da Boa Sorte is a Community Based Ecotourism manager and can outline its own destiny.
The initiative is supported by Critical Ecosystem Partnership Fund (Critical Ecosystem Partnership Fund) and International Institute of Education of Brazil (IEB), and performed by WWF-Brasil and Mamede Institute, and integrates the project “Sustainable Municipalities, protecting the birthplace of Cerrado waters and the headwaters of the Pantanal”. In addition to community tourism, the project covers the collection of seeds from native species of the Cerrado for the recovery of degraded areas, which shows that the two integrated initiatives positively impact and add value to local and regional supply chains and show how it is possible to develop without destroying the Cerrado, keeping the environmental services provided by nature stable. Sustainability is glimpsed when communities are effectively involved and benefited, the environment is exploited responsibly and the economy thrives. According to Don Eaton, project coordinator, #8220;Beyond the scenic wonders, visitors to the Quilombola Furnas Community of Good Luck can relax and enjoy the hospitality of the community and its traditional food and crafts. The EU-funded and community-created plaques will help turn the tourism program into a real source of family income while preserving its natural environment & #8221;
Each step is an achievement and shows undeniable progress, the fruit of the commitment and unity of all. Gradually the dream has come true and we are moving forward in the construction of sustainable territories!
This module had the partnership of Fundtur (Mato Grosso do Sul Tourism Foundation), in the presence of the Tourism and Market Development Director & #8211; Geancarlo Merighi and professional Bolivar Porto. According to Geancarlo, & #8220; Community Based Tourism development projects are considered an important tool for income diversification in small farms. When it involves specific communities, such as Indigenous and Quilombola, Community-Based Tourism, besides diversifying income, has the ability to promote, in addition to their natural beauty, their culture and traditional way of life, ie the Promotion of Human Being & #8221 ;.
The Mamede Institute and WWF Brazil, thank and congratulate all the efforts of the community and partners who have joined the struggle for the construction of more sustainable territories and harmony with nature.
The Critical Ecosystem Partnership Fund is a joint initiative of the French Development Agency, Conservation International, the European Union, Global Environmental Management, the Government of Japan and the World Bank. A key goal is to ensure that civil society is involved in biodiversity conservation.