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Family farmers launch virtual store with products from the Cerrado and Caatinga biomes

Central do Cerrado's e-commerce brings together more than 30 associations and cooperatives from different parts of the country

Pequi extraction (Caryocar brasiliense), Community of Pedras, Januária, MG. Photo: Andre Dib

Baru, jatobá, pequi, umbu. Regional ingredients that symbolize the biodiversity found in Brazilian flavors. The Cerrado and Caatinga harvest inspires farmers living in these territories - in the states of Minas Gerais, Federal District, Tocantins, Bahia, Mato Grosso do Sul, Mato Grosso, Maranhão, Pará and Goiás - to benefit food products and produce handicrafts with cultural wealth that guarantees autonomy and income.

Communities of extractive family farmers lead this work, which rarely occupy supermarket shelves. Together they form the Central do Cerrado: a cooperative formed by more than 30 community organizations (between cooperatives and associations) and acts as a bridge between those who produce and those who consume. In times of strengthening the delivery service, the Central opens a new platform where the internet user from anywhere in the country finds more than 200 items and can receive them without leaving home.

“With the situation of COVID19 and social isolation, many of these communities had their production outlets compromised. Sale through the online store is a way to sell products from these communities and guarantee income for agroextractive families. Commercialization helps to keep the Cerrado and Caatinga standing, conserve native biodiversity, encourages staying in the countryside, values local culture and the traditional way of life ”, emphasizes the executive secretary of the Central do Cerrado, Luis Roberto Carrazza.

The agroindustries of the producer communities of the Central do Cerrado operate observing the basic care of social distance, use of masks, extra care for personal hygiene, sterilization of the structures of equipment and supplies: details also observed by the staff of the Central do Cerrado in the preparation and shipping online store orders.

Pequi chestnuts (Cooperuaçu). Photo: Marcus Desimoni / NITRO

Socio-biodiversity products 

Among the purchase options are foods such as special flours with emphasis on the babassu mesocarp (500g, R$ 15) from the Cooperative of Small Agroextractive Producers of Esperantinópolis (Coopaesp) of the traditional community of quebradeiras, in Esperantinópolis, in Maranhão; the buriti flour (1 kg, R$ 50) from the cooperative Grande Sertão de Montes Claros, Northern Minas Gerais - in addition to the non-transgenic corn flake (500g, R$ 7) (raw material for northeastern couscous) from the Agricultural Cooperative Regional Joint of Irecê (Copirecê), of Irecê, in Bahia.

Brazilian chestnuts are also highlighted on the new website, among them the chestnut-of-baru of the Copabase cooperative (300g, R$35), super protein and energetic, one of the great icons of the Cerrado. Little used by chefs, the chestnut-of-pequi (100g, R$15) is also among the oilseeds offered by the Cerrado Central side by side with roasted licuri almonds (100g, R$7), from the Production Cooperative of the Piedmont Region from Diamantina (Coopes), also called coquinho in Bahia and rich in proteins. In the drinks category, the page features the pequi liqueur from the family brand Savana Brasil (700ml, R$70) and the sour coconut fruit beer (600ml, R$ 25) from the Grande Sertão cooperative, in Montes Claros, Minas Gerais.

Baru nut (Copabase). Photo: Raimundo Sampaio / Cajuí Digital Communication Collection

In addition to the products, the Internet user finds information about the social origin of the producing communities and the territorial origin. Among the contents of the platform are recipes, technical sheets and usage tips.

Learn more about Central do Cerrado

The Central do Cerrado is a cooperative formed by several community organizations of family farmers from the Cerrado and Caatinga. Our mission is to maintain the traditional ways of life and conservation of the territories where these peoples live by selling products developed through the sustainable use of native biodiversity.

Service
Launch of the Central do Cerrado virtual store

Day 15/05 (Friday)
Ecosocial Products from the Cerrado and Caatinga

Deliveries all over Brazil
www.centraldocerrado.org.br

 Press contact: cajui@cajuicomunicacaodigital.com.br


The Critical Ecosystem Partnership Fund is a joint initiative of the French Development Agency, Conservation International, the European Union, Global Environmental Management, the Government of Japan and the World Bank. A key goal is to ensure that civil society is involved in biodiversity conservation.

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